Postproduction is a lengthy essay on the evolution and happenings in art in regards to remixing and reappropiating previous works and ideas. While the essay brings up some great examples and ideas about the art making process in regards to creating new works and taking from existing ones the bulk of the essay simply talks about artists and the relevant work they have done. The essay starts off strong touching on points like the consumer like cycle of creating art from art and intern creating something that another person will consume. In interesting point that struck me was the statement “Since the early nineties, an ever increasing number of artworks have been created on the basis of preexisting works; more and more artists interpret, reproduce, re-exhibit, or use works made by others or available cultural products.” While this may seem pretty straight forward it congers up questions about the historical evolution of art and peoples thoughts and beliefs about remixing material. Is remixed and reappropriated art really just coming to the forefront of culture in the last 15 years and if so why is that? As humans have we exhausted all possible expressions of “new” art and now the only place to go is to reuse what has all ready been done? Or maybe its simply our views and societies evolution that is more accepting to creating art from something that has already been done. Technology continues to progress and become more and more complex taking an invention like the wheel to a point now where that wheel is part of a car that goes 250 mph. Technology in art has opened new doors and created opportunities for art not imaginable 50 or even 10 years ago. For an artist now a day you can take Duchamps idea of the readymade object and apply it to pretty much an piece of work. You now have an endless library of “assisted readymades” to create something new. The artistic question is no longer: “what can we make that is new?” but “how can we make do with what we have?” This idea is touched on many times throughout the essay and can been seen in every day life from music to ad campaigns. One particular ad comes to mind is the Im a Mac and Im a PC where Apple launched a great campaign with the Im a Mac tag line. Soon after Microsoft launched the Im a PC campaign directly pulling from Apple. I will say however that Apples ads are much more creative and the Microsoft ones are very plain and boring. This idea can easily been seen in DJ culture “When musicians use a sample, they know that their own contribution may in turn be taken as the base material of a new composition.” People feed off of each other’s creative works and especially in a constantly evolving and changing environment like DJing you are always being influenced by other people. When talking about remix art I think one of the most important things to remember is that it takes a certain amount of appreciation and understanding of a work and the original source material to fully understand and appreciate. Simply re shooting a film can be seen as a simple copy with no really artistic value. If you understand and analyze the shots and settings and really be professional and meticulous then the work takes on a whole new depth and appreciation. Postproduction is an interesting and thought provoking essay and many times I feel like certain ideas and art forms are repeatedly beaten into your mind. The repetition of artists and what work they do got old and at times I actually began to loose focus of what I was reading and how it tied into the strong opening points made. Or perhaps that what the goal.

